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Event Details
ExactTarget, Omniture, and Architech Solutions would like to invite you to an evening all about email marketing.
This event will focus on integrated data for email relevance and success
- Email marketing: trends, deliverability, and case studies
- Salesforce.com and Email marketing: campaign management, lead scoring and trigger events
- Web Analytics and Email marketing: post click tracking, prospect profiles, and online triggers
Speaker
Joel Book, ExactTarget's Director of eMarketing Education
With more than 30 years of experience in database marketing, Joel has helped hundreds of companies execute technology-enabled solutions for direct marketing and customer relationship management. Among the clients with whom he has worked are Microsoft, Hewlett-Packard, Hasbro, Peterbilt Motors, Purina, and American Cyanamid (now BASF).
Joel is an engaging speaker who thrives on teaching organizations how to use Email -- in combination with other one-to-one tactics and technologies like CRM, Mobile, and Social Media -- for customer development and retention. His presentations are inspiring and loaded with examples of what the winners are doing.
Agenda
5:30 - 6:00 - Networking
6:00 - 6:05 - Opening remarks
6:10 - 7:10 - Keynote by Joel Book
7:10 - 7:20 - Presentation by Omniture
7:20 - 7:30 - Presentation by Architech
7:30 - 8:00 - Panel discussion - Moderated by Joel Book and Stefan Eryam of ExactTarget
8:00 - 8:30 - Wrap up and networking
Where
We will be meeting at the Ivey ING Leadership Center located in the Exchange Tower at 130 King Street West. Note: Ivey's Toronto campus has a store-front entrance in the Exchange Tower concourse.
Refreshments will be provided by our sponsors
Sponsors
ExactTarget - ExactTarget's email marketing software, services & solutions are the most powerful and flexible in the industry. Easily create, deliver, track, optimize, and automate permission-based email marketing campaigns as well as triggered and transactional email.
Omniture - Omniture's offers a combination of internet marketing services and solutions to empower marketers to use customer insight to optimize interactions, creating more personalized, relevant customer experiences while also maximizing their marketing spend.
Architech Solutions - Architech Solutions is a certified Salesforce.com consulting partner. Offering quick start packages, training programs, and custom applications.
Questions
Please email any questions to as@architech.ca
When & Where
Ivey ING Leadership Center
130 King Street West
Toronto,
Ontario M5X
Canada
Wednesday, November 4, 2009 from 5:30 PM to 8:30 PM (ET)
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